Most agencies have never seen the inside of Google's ads machine. Our founder helped build it — then scaled revenue operations at Stripe and Apollo.io. North Country brings that playbook to your Google Ads program so it stops being a line item and starts being your highest-leverage growth channel.
We'll show you exactly where your Google Ads program is leaving revenue on the table. No pitch decks — just insight.
Engagements start at $5,000/month. No obligation. No spam.
Just a straight conversation about your growth.
Expect a personal note from our team within one business day. You'll hear from a human, not a sequence.
Why NCC Is Different
Most Google Ads agencies are run by former account managers. North Country was founded by someone who helped build Google's commercial engine from the inside — then went on to lead revenue operations at Stripe and Apollo.io.
That means we don't just optimize your Quality Score. We architect Google Ads as a true GTM channel — aligned to your pipeline targets, CAC constraints, and board-level revenue objectives. This is what a strategic partner for your Google Ads program actually looks like.
What Makes Us Different
We didn't build a bigger agency. We built a better one — by doing fewer things, for fewer clients, at an elite level.
We spend the first 30 days mapping your Google Ads program to your revenue model — margin cohorts, product tiers, customer segments — before touching a single campaign setting.
We connect Google Ads performance to pipeline, CAC, and LTV — not just impressions and clicks. You get reporting that makes sense in a board room, not just a dashboard.
Our founder spent years inside Google's ads organization. We know how the auction really works, how Quality Score is actually calculated, and which levers most agencies have never heard of.
That's not a bug — it's the whole model. Your account gets senior attention every single week, from the person who built this firm, without competing against 200 others for time.
Growth-stage companies can't wait 90 days for a ramp. Our onboarding is engineered for speed — most clients see material impact within the first billing cycle.
You own your accounts, your data, and your strategy. We document everything. When we part ways — if we ever do — you leave smarter than when you came in.
Case Studies
Real results from real accounts. We don't hide the numbers — we lead with them.
E-Commerce · International Home & Garden
A global retailer was generating 8× ROAS driven primarily by brand spend. We rebuilt the account from scratch — segmenting campaigns by margin cohort and product performance tier. Nonbrand ROAS doubled within 90 days. Total ROAS is now 20% higher and driven primarily by nonbrand acquisition.
SaaS · B2B Lead Generation
A Series B SaaS company was generating pipeline at a $1,200 CPA. We rebuilt intent-signal architecture, segmented by product line and customer profile, iterated landing pages, and restructured conversion tracking. Results arrived within one quarter.
How We Work
Our engagement model is engineered for growth-stage companies that can't afford a slow ramp.
Week one: full-account teardown — search term bleed, attribution gaps, wasted spend pockets, and competitive landscape. Nothing assumed.
We deliver a strategic architecture — not a media plan. Campaigns mapped to margin cohorts, customer segments, and your actual CAC/LTV targets.
Rebuild the accounts, restructure tracking, rewrite creative. Segmented by intent signal and performance tier. Most clients go live in 3 weeks.
Weekly syncs with the founder. Monthly board-level reporting. Continuous optimization as your strategy and targets evolve.
Ready to stop guessing?
We take 3 new clients per quarter. If you're spending $30K+ per month on Google and aren't certain it's working — let's talk.
No pitch decks. No contracts. Just a straight conversation about your growth.