North Country Consulting was founded by a former executive at Google, Stripe, and Apollo.io. We bring the insider playbook — plus C-suite strategic rigor — to your Google Ads program. So it stops being a cost center and starts being your best revenue channel.
We'll review your current Google Ads program and show you exactly where you're leaving revenue on the table. No pitch decks. Just insight.
No obligation. No spam. No pitch decks.
Just a straight conversation about your growth.
Expect a personal note from our team within one business day. You'll hear from a human — not a sequence.
Why NCC Is Different
Most Google Ads agencies are run by former account managers. North Country Consulting was founded by someone who helped build Google's commercial machine from the inside — then went on to scale revenue operations at Stripe and Apollo.io.
That means we don't just optimize your Quality Score. We architect Google Ads as a true GTM channel, aligned to your pipeline goals, CAC targets, and board-level revenue objectives. This is what an executive-in-residence for your Google Ads program looks like.
"We don't take clients who want a vendor. We take clients who want a strategic partner who will be in the room when it matters — and tell them things their current agency is afraid to say."— Eric Huebner, Founder & President, North Country Consulting
What Makes Us Different
We didn't build a bigger agency. We built a better one — by doing fewer things, for fewer clients, at an elite level.
We spend the first 30 days building a Google Ads architecture that maps directly to your revenue model — before we touch a single campaign setting. Most agencies skip this entirely.
We connect Google Ads performance to pipeline, CAC, and LTV — not just impressions and clicks. You get reporting that makes sense in a board room, not just a dashboard.
Our founder spent years at Google. We know how the auction works, how Quality Score is actually calculated, and which levers most agencies have never heard of.
We cap our client roster at 12. That's not a bug — it's the whole point. Your account gets senior attention every week without competing against 200 others for our time.
Growth-stage companies can't wait 90 days. Our onboarding is built for velocity — most clients see meaningful impact within the first billing cycle.
You own your accounts, your data, and your strategy. We document everything. When we part ways (if we ever do), you leave smarter than when you came in.
Case Studies
Real results from real clients. We don't hide the numbers — we lead with them.
E-commerce · International Home & Garden
A global retailer focused on home gardening products was generating an 8× ROAS driven primarily by brand spend. They approached us to improve nonbrand performance. We completely rebuilt the account, segmenting campaigns by margin cohort and product performance tier. Nonbrand ROAS increased 2× within the first 90 days and has since scaled further — total ROAS is now 20% higher and driven primarily by nonbrand acquisition.
SaaS · Lead Generation
A Series B SaaS company was generating qualified pipeline at a $1,200 CPA. We rebuilt intent signal architecture, segmented campaigns by product line and customer profile, tested extensive landing page variations, and rebuilt core tracking. MQL volume increased by over 1,000% and CPL dropped from $1,200 to $90 in 90 days.
How We Work
Our onboarding is engineered for growth-stage companies that can't afford a slow ramp.
Week one: forensic review of your current setup, attribution model, and competitive landscape. No assumptions.
We deliver a strategic blueprint — not a media plan. Mapped directly to your pipeline, CAC, and LTV targets.
Rebuild the accounts, rewrite the creative, restructure the tracking. Most clients go live in 3 weeks.
Weekly syncs. Monthly board-level reporting. Continuous optimization as your strategy evolves.
Ready to stop guessing?
We take 3–4 new clients per quarter. If you're running $25K+ per month on Google and aren't certain it's working — let's talk.
No pitch decks. No BS. Just a straight conversation about your growth.